Set against the glittering backdrop of the glamorous but ruthless world of haute couture fashion, this is the story of a small town girl with big dreams. Meghna always knew she was meant to be famous, but she was about to find out the hard way that success came at a price. Fashion is the tale of what happens when the price of success becomes too much to pay

Wealthy Om Jaiswal has been discharged from a mental asylum after 12 years, lives under the care of Meena Tai, and loves his childhood sweetheart, Jyotika Jhalani. His brother, Abhimanyu, schemes to get him institutionalized but before that could happen both brothers are abducted and held in a locked mall. Together with them are Jyotika, as well as their childhood friends: Jaideep, the son of a politician, Yeshwant Mahajan - who is now a gangster, and uses his goon-power to force non-Maharashtrians to return back to their respective states. Bespectacled and overweight as a teen, Imran Baig, is now a popular Bollywood actor. And Gunita Sodhi - who always had a crush on Om - is now a beauty queen. Neither of them know who abducted them but blame each other - little knowing that soon a mysterious person, wearing a Santa Claus outfit, will soon not only compel them to play a deadly game but will also attempt to resurrect a traumatic and life-changing incident that occurred 12 years ago.